Hotels in the face of digitalization:
A strategic turning point
The hotel sector is in full transformation. Between the increase in online reservations, staff management, invoicing and cost optimization, a hotel management has become a daily challenge.
However, according to a hospital study, 85% of hoteliers waste time on administrative tasks that could be automated.
65% of establishments still use several software that does not communicate with each other, resulting in errors, financial losses and a drop in customer satisfaction.
So how to simplify your management while improving the customer experience?
Discover 5 essential optimization areas that allow hotels to gain efficiency and profitability.
Major challenges for hoteliers and their solutions
1. Avoid overbooking
and manage reservations fluidity.
Today, a hotel must manage several booking channels: Booking.com, Expedia, Airbnb, Website, travel agencies ...
Without synchronization, the risk of overbooking is high, which can lead to forced cancellations and negative opinions.
How to optimize this?
- Use a PMS (Property Management System) which synchronizes your availability in real time on all platforms.
- Set up a dynamic pricing according to demand and seasons.
- Manage cancellations and changes automatically to avoid planning errors.
-> Trick :
Synchronization with OTAS (Booking, Expedia, etc.) reduces reservation errors by 40% and optimizes the occupancy rate.
2. Improve the experience
of your customers from the check-in
Waiting upon receipt when customer arrives remains one of the black dots of the hotel experience. A long and manual check-in deteriorates the image of the establishment and slows the service.
How to optimize this?
- Set up a rapid digital recording (electronic signature, scan of documents).
- Automate the assignment of rooms according to customer preferences.
- Suggest an express check-in and check-out via mobile application or interactive terminal.
-> Trick :
A simplified check-in can reduce waiting time by 30% to reception and improve customer satisfaction.
3. Improve communication
between the internal teams
A hotel must manage several departments simultaneously: reception, cleaning, maintenance, catering, etc. Without centralized tool, communication becomes a brake on efficiency.
How to optimize this?
- Use a connected platform where all teams can see the tasks in real time.
- Automate the assignment of the rooms to be cleaned after a departure.
- Set up an alert system for maintenance (eg: report a problem in a room).
->Astuce :
Better internal organization can reduce the time to coordinate teams by 20%.
4. Centralize management
annexed services (spa, restaurant, excursions, etc.)
Many hotels offer much more than rooms: restaurants, bars, spas, excursions, room service ... But without a centralized system, management becomes a real headache.
How to optimize this?
- Allow customers to book all services from their room via an application or QR code.
- Integrate the consumption of the restaurant or the spa directly to the invoice of the room.
- Automate inventory management to avoid breaks in catering and spa.
-> Trick :
The digitalization of ancillary services increases turnover by 15% on average.
5. Automate billing
and financial management
Many hotels still waste time on the generation of invoices, monitoring payments. Manual management leads to errors and a loss of control over finance.
How to optimize this?
- Use automatic billing, which creates and sends customer invoices directly.
- Follow the payments in real time.
- Automate accounting exports to save time on financial management.
- Simplify check-out with the possibility of invoicing on a single invoice (accommodation, consumption, restaurant ...)
-> Trick :
A complete hotel management solutions makes it possible to reduce the time spent by invoicing by 40% and improve payments monitoring.
Did you know? Key figures on hotel automation
Hotels that integrate a centralized management solution note on average:
+30%
efficiency in the management of reservations and internal operations.
-40%
billing errors thanks to automation.
+20%
turnover thanks to better management of additional services.
15 hours
in less administrative time per week.
To a more efficient hotel
In a world where the customer experience is essential, digitizing the management of its hotel is no longer an option, but a necessity.
Whether to manage reservations, improve internal communication, centralize ancillary services or automate billing, optimization of your organization directly impacts your profitability.
Have you ever set up optimizations?
Share your feedback in comment!
Hotels & Digital