The hospitality industry facing digitalisation:
A strategic turning point
The hotel sector is undergoing a major transformation. With the increase in online bookings, staff management, billing, and cost optimisation, managing a hotel has become a daily challenge.
However, according to a Hospitality Tech study, 85% of hoteliers waste time on administrative tasks that could be automated.
And 65% of establishments still use multiple software programs that do not communicate with each other, leading to errors, financial losses, and a decrease in customer satisfaction.
So how can you simplify your management while improving the customer experience?
Discover 5 essential optimisation areas that enable hotels to gain efficiency and profitability!
Major challenges for hoteliers and their solutions
1. Avoid overbooking
and manage bookings smoothly
Today, a hotel must manage several booking channels: Booking, Expedia, Airbnb, website, travel agencies…
Without synchronisation, the risk of overbooking is high, which can lead to forced cancellations and negative reviews.
How can this be optimised?
- Use a PMS (Property Management System) that synchronises your availability in real-time across all platforms.
- Implement dynamic pricing based on demand and seasons.
- Manage cancellations and modifications automatically to avoid scheduling errors.
-> Tip:
Synchronisation with OTAs (Booking, Expedia, etc.) reduces booking errors by 40% and optimises the occupancy rate.
2. Improve the experience
from your clients at check-in
The wait at reception upon the arrival of guests remains one of the black spots of the hotel experience. A long and manual check-in tarnishes the establishment's image and slows down the service.
How can this be optimised?
- Implement a quick digital registration (electronic signature, document scanning).
- Automate the assignment of rooms based on customer preferences.
- Offer express check-in and check-out via mobile application or interactive kiosk.
-> Tip :
A simplified check-in can reduce waiting time at reception by 30% and improve customer satisfaction.
3. Improve communication
between the internal teams
A hotel must manage several departments simultaneously: reception, housekeeping, maintenance, catering… Without a centralised tool, communication becomes a barrier to efficiency.
How can this be optimised?
- Use a connected platform where all teams can see tasks in real time.
- Automate the assignment of rooms to be cleaned after a departure.
- Set up an alert system for maintenance (e.g.: report a problem in a room).
-> Tip :
A better internal organisation can reduce the time spent on team coordination by 20%.
4. Centralise management
ancillary services (spa, restaurant, excursions…)
Many hotels offer much more than just rooms: restaurants, bars, spas, excursions, room service… But without a centralised system, management becomes a real headache.
How can this be optimised?
- Allow customers to book all services from their room via an app or a QR code.
- Integrate the restaurant or spa charges directly onto the room bill.
- Automate inventory management to avoid shortages in the restaurant and spa.
-> Tip :
The digitalisation of ancillary services allows for an average increase in turnover of 15%.
5. Automate invoicing
and financial management
Many hotels are still wasting time on invoice generation and payment tracking. Manual management leads to errors and a loss of control over finances.
How can this be optimised?
- Use automated billing, which creates and sends customer invoices directly.
- Track payments in real time.
- Automate accounting exports to save time on financial management.
- Simplify check-outs with the option of billing on a single invoice (accommodation, consumption, restaurant...)
-> Tip :
A comprehensive hotel management solution allows for a 40% reduction in the time spent on billing and improves payment tracking.
Did you know? Key figures on hotel automation
Hotels that integrate a centralised management solution typically observe:
+30% efficiency in managing bookings and internal operations.
-40% of billing errors thanks to automation.
+20% increase in turnover thanks to better management of ancillary services.
15 hours less administrative time per week.
Towards a more efficient hotel
In a world where customer experience is essential, digitising hotel management is no longer an option, but a necessity.
Whether it's to manage bookings, improve internal communication, centralise ancillary services, or automate invoicing, optimising your organisation directly impacts your profitability.
Have you already implemented any optimisations?
Share your feedback in the comments!
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further?
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